mimi towle
Local Getaways
Editorial Director
With the success and popularity of our relaunched website —localgetaways.com — our team at 270-media, has expanded our brand and audience with a print product. Local Getaways, where travel meets lifestyle in all the most fascinating parts of the Golden State. We like to say our content is for Greater Bay Area residents who are interested in dining, as opposed to eating, exploring, versus seeing, and living — not merely existing.
Marin Magazine
Editorial Director
As a founding team member of Marin Magazine, a monthly lifestyle magazine which launched in 2006, I have written about almost every corner of this famously verdant and progressive-minded county. I currently write a monthly column, plan and edit content (along w/ my team) for print and website.
Nothing But the Truth
“Who’s your BFF,” my 8-year-old daughter Natalie often asks. I always lie and say, “Your father.” My answer solves two issues as I see it. First, my daughter feels secure in the belief that her parents are best friends. And secondly, I don’t have to tell her that I don’t have and have never had a BFF. I also can’t call my biological father dad, which is a topic for another essay, but demonstrates my tendency to shy away from labels.
Many thanks to the editors of Nothing But the Truth, published by The Band of Wives, 2012 for allowing me to write about my BFF-less life in Marin.
Tied in Knots
Funny Stories from the Wedding Day, edited by Lisa Taggart and Samantha Shoech published in 2006. I was honored to be part of this group of writers where I was able to share how my long stewing, unrequited desire to be a solid gold dancer, might have made an impact on my future in San Francisco’s tight knit society. True stories, real people, but I did change the hair color of certain individuals.
Bilingual Babycare
Bilingual Babycare, published in 2005, by Lilaguide, was eventually acquired by theknot.com. It was also translated into French and German. Inspired by personal frustrations of communicating very important childcare details with our Spanish Speaking nanny, I partnered with a native Spanish speaker to create the ultimate communication tool for English speaking parents with Spanish, French and German nannies. Most entertaining part of this experience was being interviewed by a journalist, from The Nations, based in Washington D.C. who wanted to sting me for encouraging illegal workers to not pay taxes. (There was a section in the book on IRS that he had missed), however Rush Limbaugh’s oxycodone scandal pushed my story to the back pages.
City Magazine
Right out of college, I joined a very young team at The City, led by my very creative friend Lynda Prince. We traded our rent for an ad for The Grant Building at 9th and Market, lived off trade for hair cuts, restaurants — and threw great parties. We all did everything from selling ads to writing copy. I think, “The Scoop on the Poop,” a light investigation of the San Francisco sewage system was my standout article, along with countless restaurant reviews. Always grateful for this early experience and lesson on the legal definition and potential cost of the term Character Defamation.
The Good Life Guides
While I’m pretty sure it was writing movie synopsis for a video store newsletter (that I am not including), that landed me this gig at The Good Life Guides, back in the late 1990s, I think it shows a consistent devotion and fascination with small local businesses that make our world a better place. I’m sure these books are out of print, but I’m grateful to Peter Mesnick and his crew for allowing me to contribute to these guides. It was my first foray into writing reviews and three (ish) decades later, I’m still doing it.